Animated the Living Poster for "The Birth of a Nation" we were given from Fox Search Light the design of the flag. The flag is used as a device to tell the story of this horrific time in our history. Sticking with the poster's design I used animated mattes to reveal the goriness of the flag.
For Kidnap I wanted to create scenarios that were terrifying. The experience of losing a child is traumatic the first few minutes are confusing and terrifying. Not knowing what or where to look, franticness takes over. I used a list of adjectives to give me a place on where to start to make things look as if they feel.
The choice that they ended up going with was based on an idea of seeing everything in red, angry. I chose to use the typeface as a device to show the characters POV of seeing everything in red.
I also wanted to show the typeface in a struggle to stay together being ripped. Torn in different directions. Confusion strikes in.
In my research which was gathering information on kidnapped victims and what they go through it was a scary place to be. I wanted to draw you in with tunnel vision when something goes wrong. I kerned the typeface wider to create a sense that the family was apart from each other. In my earlier versions, I spaced out a single letter showing it being taken away from the family. After exploring that we learned that splitting the 6 letter word into two characters sets of type. One is the mother the other being the child it helped in forming the next ideas.
Universal Pictures asked us to create some throw back logo reveals. In my research, I found that Universal Pictures has been around for over 100 years. They have an empire of movies and I wanted to show their power and wealth. I choose mosaic because of its richness in our history.
For the first main title design I wanted to show a more UI driven style. I wanted it to feel like we are looking at a digital terrain. I used a lil 3d to separate the names while giving it some depth.
The second title I used a more kinetic style that was more inspired by the chase.
I wanted to tie the idea of a road trip to the main title. Studying road trips lead me to motor homes and the iconic company Winnebagos. Key words I used were, vacation, open road, license plates, California love, motor home.
For 88 Minutes I used a digital clock. The shape of the bars fit into creating an ominous stark place that has quick light flashes that remind you something needs to happen. I took my digital clock and started shooting it in action. I used close up macro shoots to move along the time it would take too get to main title reveal.
Main Title Design
Match Style–Winter on Fire MT
Designed and animated the main title. With the main title, we wanted to work with the idea of revealing statistics of this mans life. In this movie Ben Stiller compartmentalize his life based on what he has compared to his friends. Its a cute movie with a twist.